About Us

Established in Detroit, MI


The ideal shopping action for eCommerce sites, the WANT button allows consumers to keep a universal wish list on their Facebook page that drives exposure, traffic and sales for retailers.

Camelot Venture Group

WANT is backed by Camelot Venture Group, a private investment group that invests primarily in direct to consumer companies including online, catalog, retail, technology, financial services and sports management. Our focus is on providing capital for accelerated growth. Some of Camelot’s past investments have included Quicken Loans, 1-800 Contacts, Red Envelope and Fathead. Camelot’s current portfolio consists of The Sharper Image, WANT and the Cleveland Cavaliers.

More information about Camelot Venture Group can be found at http://www.camelotvg.com/