The WANT button is the preeminent action button for commerce and naturally attracts higher click rates than Like, Pin, and +1.
Every item added via the WANT button is posted to Timeline, Newsfeed, and Ticker where it on average receives 97 impressions.
I love this coat, I am going to get it too!
The WANT button is more powerful and influential to a shopper's friends, leading to double the click-through rates compared with Like.
Reach back out to shoppers through their Facebook notifications for FREE. This brand new marketing channel has zero competition resulting in over 70% click-through rates.
The WANT button counter acts as social proof that a product is coveted, giving prospective shoppers more assurance to buy now.
All WANT button activity is measured and available for retailers to use. Gain insight into which products your sites visitors have the most purchase intent, which products attract the most click-throughs from friends on Facebook, and how many shoppers converted into buyers.